Samsung hopes to break through the 10 percent mark in smartphone share by the end of 2010, the company' mobile group head JK Shin said at the IFA show today [sub. required]. He was optimistic about Samsung's success in light of the Galaxy S and explained that Samsung now expects to ship 25 million smartphones this year, up from an earlier prediction of 18 million. It may ship as many as 50 million smartphones in 2011.