Amazon today revealed that Apple's 99-cent iTunes TV rentals weren't an exclusive by offering 99-cent Amazon VOD rentals of its own. As with Apple's plans, Amazon has both ABC and Fox providing shows, although the online retailer's ability to rival iTunes is mixed. Amazon VOD can play on the web and on multiple set-top boxes like the TiVo, but only some of its shows are in HD where Apple promises 720p.
