TV shows and iTunes go back several years now, to October 2005. If iTunes TV show sales have not been as brisk over those five years as Apple and the studios might have hoped, perhaps a less expensive rental solution might introduce vigor to the TV market.
This afternoon, the Wall Street Journal has confirmed with "people familiar with the matter" that Apple is set to announce $0.99 rentals during tomorrow's media event. Rumors of iTunes TV rentals have been widespread over the last month.
With Hulu Plus waiting on the sidelines for $10/month (and ads, for that matter) and Netflix just
