Amazon is planning to expand its Video On Demand service into a flat-rate, unlimited service, insiders said this evening [sub. required]. The plan pitched to NBC, Time Warner, Viacom and other studios would provide unmetered access to at least "some" movies and TV shows, according to Wall Street Journal contacts. The service would work over both the web and at least existing devices, such as TiVo DVRs and the Xbox 360.