The future of TV shows on iTunes -- and possibly TV itself -- may be riding on whether or not News Corp. decides to back Apple plans to allow 99 cent show rentals, says the LA Times. The industry has allegedly been wrestling with the merits of Apple's idea for several weeks, as even if it does generate a lot of downloads, it could potentially wreck the economic model used to finance modern TV shows. While Disney is now claimed to be onboard, CBS, Time Warner and NBC Universal are opposed.
