Apple is quick to advertise their new iAd platform for iOS devices as a way for App Store developers to get more exposure for their apps. In theory, it's a great way to set your app apart in a market saturated with more than 250,000 apps. In practice, the numbers tell a different story.
David Smith, the founder and owner Cross Forward Consulting reported that the results of a recent ad campaign that they ran for their most popular app, Audiobooks Premium, were underwhelming and economically unsustainable.
Cross Forward Consulting
