The Federal Trade Commission, of all things, has laid down a ruling in the strange case of Reverb Communications' iTunes reviews. We didn't get to this story the first time around, but a PR firm named Reverb Communications (disclaimer: I've attended their press events here in LA) was accused a while back of asking its staff to leave positive iTunes reviews on some of their clients' App Store titles. This wasn't just a request to have the staff try out and review client games -- they had an "internal user reviews" process, in which employees of the firm were paid specifically to leave positive reviews -- "not over the top" were their words -- on iTunes and online message boards.
Now, the Federal Trade Commiss
