27.08.2010 16:20 Uhr, Quelle: MacNN

Microsoft spending $500 million to sell Windows Phone 7

A leak late Thursday hinted that Microsoft is slated to spend $500 million just on marketing for the Windows Phone 7 launch. One source understood that $1 billion was being spent on the fall release, only half of which was actually focused on development. Microsoft hasn't confirmed the amount, but Deutsche Bank estimated for TechCrunch that it was at least $400 million, not including direct financial incentives to phone manufacturers.

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