Well now. The previous rumor about 99 cent rentals for TV episodes on iTunes was just your average, but now that we know there's an Apple event just around the corner, it's time to start making hay out of all the chaff floating around. A source now tells the Wall Street Journal that Apple is pushing hard for a deal with Disney to nail down cheaper 48-hour rentals, presumably to come through iTunes and the revamped iTV service. Resistance to the deal is coming from TV comp
