Leaks of 99-cent iTunes TV show rentals gained credibility on Tuesday as a new source claimed that Apple is deeper into negotiations. Fox's parent company News Corp., as well as "other media companies," are understood by Bloomberg to be hashing out deals for the plan, which would give one or two days of viewing at half the price of a purchase. CBS and Disney, where Jobs has a seat on the directors' board, are also considering adopting the strategy.
