Here's another rumor about the new Apple TV (or "iTV" as some are calling it), which may be in the cards for the upcoming Apple event in two weeks.
Bloomberg is reporting that Apple is in advanced talks with several media outlets to offer TV show rentals through iTunes for 99 cents an episode. Each episode would be made available within 24 hours of the episode's airing on television, allowing one to essentially rent the episode for 48 hours, commercial-free.
This isn't such a huge surprise, really, though it does strongly support the
