Don't worry -- you won't start seeing ads for tattoo parlors while reading Girl with the Dragon Tattoo. Not yet, anyway. But there's some interesting thinking going around the 'net (kicked off by this article in the Wall Street Journal) about how advertising may soon try to conquer the last bastion of entertainment: books. When you go to the movies, you see ads, when you watch TV and browse the Internet, there are ads everywhere. But why don't you see ads while reading a book? (I mean, besides the obvious conclusion that it's annoying and invasive?)
In the past, it's been because the lead time for books is a wild card. Unlike newspapers and movies, books have a longer shelf life, and different readers could revisit the same material ov
