At GDC Europe earlier this week, Bigpoint CEO Heiko Hubertz claimed that the iPhone app market "has already crashed. You cannot sell your game for 99 cents and expect a return." Apple has said that developers are collectively making more than a billion dollars on the App Store, but Hubertz knocks that figure down a few notches, suggesting that because there are over 250,000 actual apps on the store, no one developer is making enough to cover the development costs of any game worth making.
Is he right? In a sense, he is -- it's already pretty clear that for a number of reasons, prices have raced to the bottom on the App Store. And while the audience is