If legitimate, the rumored iTV upgrade of the Apple TV could still be just a bridge towards a full-scale HDTV, argues Piper Jaffray analyst Gene Munster. Apple may try to launch one in the next two to four years, he suggests, using the company's North Carolina data center as a key anchor. The site could be used as a hub for an iTunes streaming service, making it possible to watch a catalog of movies and TV shows without having to keep a permanent local copy.