For those of us who were followers of Apple back in the 80s and 90s, there was no single person who defined the enthusiasm and overall attitude of the company more than Guy Kawasaki. Guy was part of the team responsible for the original marketing of the Mac, and is credited with the use of evangelism in tech marketing to create a passionate following for a product.
His 1989 book The Macintosh Way was the first in a series of successful books about the sometimes uneasy marriage of tech and business, and to this day is not only a must-read for tech marketers, but also a wonderful history of the early days of Apple. Kawasaki went on to write other books:
