16.08.2010 18:35 Uhr, Quelle: MacNN

Apple controls impede progress of iAd campaigns

Apple's insistence on controlling output -- combined with the task of learning the platform -- is severely affecting the rollout of iAd campaigns, according to several ad executives. The Wall Street Journal notes that of 17 official launch partners, only Nissan and Unilever had iAd campaigns for much of July. Since then, only Citigroup, Disney and JC Penney have joined the fray. Others are still in planning.

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