Executives for U.K.-based broadcaster ITV are enraged by a report that Apple may change the name of its Apple TV set-top box to ‘iTV’. Earlier this week Engadget reported that the next-generation Apple TV would see its named changed to ‘iTV’—the name it was originally called by—while also gaining some sort of app functionality. While it is believed that the name was scrapped in part due to Elgato’s EyeTV products…
