27.07.2010 01:05 Uhr, Quelle: The Unofficial Apple Weblog
MyTown adds product check-ins
Filed under: iPhoneBooyah's very popular MyTown app has updated again, this time bringing some more innovation to the "check-in" idea. Instead of just checking in to locations, the app will now "check-in" to various products with the iPhone's camera. So when you use a certain product, you can use the camera to scan a barcode, and presumably, MyTown will recognize it, add it to your check-in history, and then reward points and progress as usual.
Of course, this also means that Booyah will get a list of your favorite products and merchandise, which CEO Keith Lee says is "a holy grail for marketers and brands
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