Filed under: AppleWhile we tend to hold Apple's feet to the fire on issues with their otherwise stellar products, the world at large sees a glossy coat of scratch-resistant awesome all over the Cupertino brand. According to General Sentiment (a media measurement firm somewhat obviously named), Apple was not only discussed more than any other brand in Q2 of this year, they are spoken of in high regard.
You see, General Sentiment has developed a new metric called Perception Value and to show off the difference betwee
