The iPhone was a "watershed" in how Verizon looked at mobile apps, business development executive director Jennifer Byrne said at the paidContent Mobile conference. While she claimed Verizon's GetItNow store was the first mobile app store, she saw Apple's store as the turning point for the industry. Verizon eventually learned to adopt a similar, hands-off approach to mobile apps and was rewarded when many of its Android phones took off in popularity.
