MOG today launched its mobile app and matching service for both Android devices and iOS (free, App Store). The monthly subscription is billed as one of the most complete of its kind and lets listeners both stream music as well as download it, either as part of a recommendation-based radio feed or on demand. Listeners can create playlists on the phone or the web and sync them between the two, and downloads can scale from a 2G-friendly 64Kbps to as much as 320Kbps to preserve quality.