When it comes to boring 'ol text and images, there are plenty of formats that modern e-readers can manage -- your EPUBs and OPFs and the like. But, when it comes to integrating multimedia content into a kind of next-gen e-book experience, the sort Wired is pushing on the iPad, things are rather less standardized. Sharp wants to be on the forefront of bringing that style of content together under a single standard: XMDF, or ever-eXtending Mobile Document Format. It enables video and animations and flashy presentation to be mingled in with the text, surely with the intent of distracting you from actua