ColorWare says it is now offering custom paint finishes for the iPhone 4. People can use the company's site to customize the back, front, Home button, SIM tray and earbuds with a variety of colors and finishes. Customization starts at a base of $250, with additional costs for certain finish options, and for adding custom colors other than those presented stock. With the iPhone 4 an option to buy a new device directly from the company is not available, meaning that customers will have to find one elsewhere and then mail it in.