Filed under: Apple, iPhone, Apple History
After shelling out top dollar, the customers felt betrayed and angry. The shine on the company's new flagship product was tarnished. The remedy wasn't cheap and the CEO stepped up and spoke to those irate early adopters. "We want to do the right thing for our valued customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of us," he said, responding quickly after the first complaints came in. Within a few weeks, the PR hiccup was calmed, and the new prod
