While we'll let competitors tell us whether the chip's "an industry first," Sharp's certainly serious about devices with twin screens -- this new LR388G9 controller chip pumps pixels simultaneously to each of two 1,024 x 480 LCDs. Sure, that resolution may sound pathetic compared to your Cinema Display, but this silicon's intended for the likes of e-readers and phones, where a single image that size is desirable and a pair would be most welcome. Never mind that the chip can send 1080p content at 24fps to an external display, too. Of course, what we really