Apple and its partners have access to a broad array of information in targeting iAd content, note people involved in the company's first mobile advertising efforts. Official "standard targeting options" are said to include not only locations, demographics and app preferences, but also book, music, movie and TV tastes harvested from iTunes. Unilever, which is running an iAd campaign for Dove Men+Care soap, is said to be employing the data to "quite surgically" concentrate on married men in their late 30s with children.
