Toshiba on Tuesday kickstarted a forum to produce an official standard for wireless flash memory cards. The group's format, developed with help from Trek 2000, would give all SD cards built-in Wi-Fi and let them upload or download photos without having to use a card reader. It would expand on the concept pioneered by Eye-Fi and would allow camera-to-camera sharing along with more direct control over how photos are sent, improving on the power use compared to the "current solution."