Seriously. To be specific, the two companies are working on delivering targeted ads to HP's web-connected printers, and the ads would apparently only show up when you use HP's "scheduled delivery" service to have portions of a newspaper or magazine printed every morning. To make those ads as targeted as possible, HP says the printers would also employ IP sniffing to help pin down your location, and the company says that the ads could also be targeted based on "user's behavior as well as the content" -- although it's quick to point out that everything must be done with privacy in