Well what do you know, turns out the LB4400 was a harbinger of things to come. LG Display and iriver just announced a $5M joint venture to manufacture e-book readers. The new China-based company, L&I Electronic Technology (Dongguan) Ltd, sees iriver doing the platform development and product design (thank gawd) while LG provides the EPD displays. It's interesting to note that the company will act as an OEM/ODM to anyone looking to slap their brand on an e-book reader after iriver -- the company's first customer -- takes th