Here's the simple truth about touchscreen smartphones: it's the software, dummy. Just look around at all the flagship handsets other than a choice of with or without a QWERTY, today's handsets all look pretty much the same and are built using the same off-the-shelf components with very few exceptions. That's why we see so much skinning on Android handsets -- that's how manufacturers like Motorola (Motoblur), Samsung (TouchWiz), and HTC (Sense) differentiate themselves with consumers. But how's that going to work for Windows Phone 7 devices with Microsoft boxing OEMs in with a narrow set of hardware and software guidelines that restr
