AdMob founder Omar Hamoui today responded to Apple's updated iOS ad rules with a complaint that Apple was engaging in anti-competitive practices. The executive of the now Google-owned advertiser claimed that it could reduce the revenue for "tens of thousands" of app developers by limiting what AdMob could do for ads and would restrict app writers' choices for advertisers. He also inferred that it would hurt users by reducing the number of free or low-cost apps.
