When Toyota made clear its aim to release a hydrogen-powered fuel cell auto to the public in 2015 for $50,000, we asked the simple question of whether you'd buy that car for that much. The overwhelming answer was "heck no!" Hyundai-Kia is glad to hear it, and is taking this time to trump up its cheaper fuel cell technology. General Manager Byung Ki Ahn explains that his company's tech does not require an onboard compressor and contains less platinum in