Filed under: WWDC
Steve Jobs said Apple created iAds to help developers make more money. The problem before iAds, to hear Apple tell the tale, had been that mobile ads on the iPhone were a bit of a kludge: different systems supported only basic interaction, they dumped you to Safari most of the time, and as each ad network does things differently, a developer wanting to make ad-supported apps had to do the math every time they signed up. With iAds, developers get 60% of the revenue generated by the ad in their app. They can pretty easily drop them into their apps because the system is built into iOS 4. But will anyone use them?
Advertisers are convinced they will.
