The Google-owned AdMob advertising network wants to make it easier for marketers to leverage the power of iPad (and also stay ahead of Apple's impending iAds frameworks in the process). The company announced today that its iPad App SDK is available for developers; this unified environment works with all iPhone OS devices, so devs can include ad code in apps for iPhone and iPod touch as well.
The tool allows for the creation of text and image ads, but in the near future AdMob expects to provide HTML5 video support -- there's a snazzy preview over on the company blog right now