Adobe today formally introduced the Digital Publishing Platform, technology for both producing and reading publications meant for tablets, smartphones and other hardware. The Wired iPad app is cited as an initial example of the company's digital viewer software; while retaining much of the look of a print magazine, it includes a number of interactive and video elements, and the ability to browse contents via a zoomed-out mode. The interactivity extends to advertising, which like Apple's forthcoming iAd is intended to better lure people in while not forcing them to
