Filed under: iPadThe Australian is busy prepping its iPad app, which will deliver issues of the newspaper to subscribers. Thus far, signing up subscribers has gone well; 3 months worth of ads have also been sold, including to big names like IBM and Toyota.
The paper has created an ad package that includes 3 months' worth of category exclusivity on the iPad version, plus spots in the physical paper and online. Developers hope to have video as part of the app at launch, if not very shortly thereafter. One challenge identified by managing editor Grant Holloway has been converting ads from Flash to HTML5.
