Apple has placed sixth in a global survey of the "most reputable" companies around the world, says a consulting firm, the Reputation Institute. The results are based on a two-part poll. People in 32 countries were initially asked to rate the 600 largest corporations in their homelands; the top businesses for each country progressed to a second poll, where they were joined in competition by the "most visible and valuable" corporations with an above-average local reputation.