Ricoh on Friday added its first real telephoto-ranged lens to its unusual GXR camera. The P10 includes both a 28-300mm, f3.5-5.6 lens and a 10-megapixel, back-illuminated CMOS sensor that should cover longer ranges than the existing kits. Equally new are the additions of 720p video recording and continuous RAW shooting at up to 5 frames per second.