iPhone and iPod touch owners are far more likely to download content than for just about any other electronics with the option, the NPD Group confirmed today. Exactly 75 percent of the Apple device users have download some kind of extra content where just 19 percent of game console owners and 17 percent of Blu-ray player owners do the same. The App Store and iTunes are both credited with creating the wide gap as their content and experience are much more welcoming.