Amazon today was reported as having dropped the prices on some of Penguin's physical books to force a deal with the publisher for e-books [subscription required]. Coming weeks after Penguin stopped providing Kindle books on April 1st, Amazon has cut the costs of some brand new hardcover books to the same $10 it would normally charge for a digital edition. The price slash would be especially painful for Penguin as it and other publishers hate major discounts on new titles.
