Filed under: Apple FinancialAs we approach 2010's halfway point, it's interesting to reflect on Apple's successful navigation of the American economy's recession. With some careful inspection, we realize that Apple's portfolio of non-Macs saw it through.
Philip Elmer-DeWitt at Apple 2.0 has published a chart demonstrating unit sales of Macs vs PCs over the last nine years. While the industry suffered as a whole, as did so many others, Apple sold more Macs in that span. You'll notice an off-the-chart dip in 2005-2006, which coincides with the Intel transition