Filed under: iPhoneStung by Verizon ads, and a slew of unhappy customers, AT&T is doing what most companies with image problems do: Fix their problems. Get a new logo. A new color scheme. New ads.
"All of our communications across all of these channels is 'Rethink Possible' and this integration of design," Esther Lee, AT&T's senior vice president for brand marketing and advertising, said in an interview with Advertising Age magazine. It's reported that AT&T, which is one of the country's five biggest advertisers, spent $1.87 billion on marketing and advertising last year.
The new company slogan, "Reth
