Apple has begun blocking apps with the word "pad" in their title's main body, an official response suggests. Jesse Waites, the developer of ContactPad, notes that even though one version of his iPad app is already at the App Store, an update has been denied simply because the title bears too much similarity to the term iPad. References should be broken out, Apple insists, for example making it alright to amend the term "for iPad" to an app.