Sure most other manufacturers are new to this 3DTV thing but Mitsubishi is already on its fourth generation, announcing the new 638, 738 and 838 series DLP TVs. New for the 2010 lineup, and possibly giving some insight to those weird HDTVs that appeared on Amazon yesterday is "StreamTV" interactive media which appears to be a new (post Wal-mart acquisition?) branding for the VUDU Apps service we spotted during CES with Pandora, Flickr, Picasa and others built in. If that sounds like a little too much then don't worry, it's not in the base 638 series