Nintendo's US president Reggie Fils-Aime has denied that Apple's handhelds are having an impact on sales for the DSi. The executive in an interview claimed that the iPhone and iPod, as well as the iPad, can't affect Nintendo's device or game sales since buying habits themselves don't encourage game development. Since iPhone gamers don't commit to gameplay before moving on to other apps, they often aren't willing to pay much if anything and make it difficult for software teams to justify large titles.