As one of five new Incase protective releases for the iPad, the Neoprene Sleeve Plus ($40) is the simplest of the bunch: a twin-zippered neoprene pouch with breathable neoprene and mesh sides, a soft white microfleece interior, and an included perforated rubber stand for upright iPad video viewing. There's no special place to put the stand other than inside the sleeve along with the iPad. Black, green, and pink versions are available.
