Amazon has begun running TV ads (viewable below) for the Kindle in a bid to draw attention away from the iPad, recent viewers have noticed. The two promos so far are partly Apple-influenced and dominated by indie rock or pop, followed by a shot of the product and a simple "books in 60 seconds" slogan. Amazon's ads try to be more colorful and show readers 'living' the events of the books they read in stop-motion.
