Free, ad-supported phones have long been a rumored endgame for Android, but the way that model ends up playing out may not happen the way everyone thought. mocoNews is citing "multiple sources who are familiar with the deals" in saying that Google has been sweetening the pot for both manufacturers and carriers of Android devices by tossing in a cut of the ad revenue generated from their services -- search, Maps, and the like. This would certainly explain Android's stratospheric rise through the ranks in carriers' lineups around the globe, and -- more importantly for consumers -- gives them more wiggle room to slap huge subsidies on handsets (assuming the trickle-down economic effect kicks in at all