18.03.2010 16:05 Uhr, Quelle: MacNN

Universal pricing CDs below $10 to prop up dying format

Universal Music Group on Thursday said it would cut the prices on most CDs to $10 or less. Known as the Velocity program, it would see album prices range between $6 and $10. The label would count on sales volume, as well as costlier deluxe versions, to make up for the lower 25 percent profit margin.

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