Got 50k to spend big daddy? Good, then meet Alexa from ARRI, a German company founded in 1917 that just happens to be the world's largest motion picture equipment manufacturer. Alexa is ARRI's answer to the RED ONE digital, so don't be held captive by your consumer-based experience of what a camera is or what it should look like. ARRI has a trio of cams slated for release in 2010 offering a 3.5k pixel count, 800+ El equivalent sensitivity, 1 to 60fps frame rate, electronic viewfinder and on-board HD recording. The A-EV Plus model adds uncompressed on-board recording and wireless remote control to the 16:9 aspect ration shooting A-EV. The A-OV Plus switches things up to a 4:3 aspect and adds an optical viewfinder to the mix. The rest of the details will arrive during an April 6th launch event where ARRI will reveal the complete me
